Nou dis “Blêrrie Lekker," I crafted a brand identity titled “Blêrrie Lekker." For the designs, I draw inspiration from the way-finding road signs I see every time I drive home to the farm over the weekends. With the design, I crafted a character named ‘Willie’.The character showcases a stereotypical depiction of how Malmesbury farmers would commonly dress and be seen in the local Kaap Agri Mark.​